Forma
I explore how a distinctive brand and a guided product builder can turn choosing a phone case into a clear, personal shopping experience.
Independent e-commerce demonstration. Orders and payments are simulated; this is not a live retail business or commissioned client work.
The problem or opportunity
Product personalisation can introduce a lot of decisions at once. I wanted to explore how a phone-case shop could feel expressive and distinctive while making compatibility, protection and design choices easy to follow.
The concept & intended users
Forma is a self-directed phone-case storefront demonstration for people choosing a case to match their phone and personal style. It combines a design-led brand with a guided product configuration journey. Orders and payments are simulated.
Design & development
I bring brand identity and interface design together, shaping the storefront and the steps of the product builder as one experience. AI-assisted development helps me turn the structure into an interactive demonstration that I can review and refine.
Key functionality
The product builder progresses through phone model, case type, design and review. The storefront also presents a collection of prints, product previews and a demonstration basket. The staged controls guide people through the configuration in order.
Design decisions
I separate product choices into four steps so each decision has a clear focus. Strong typography, warm orange accents and expressive product imagery give the brand personality, while a consistent layout keeps the shopping journey understandable.
The result & next questions
The result is an interactive e-commerce demonstration that connects visual identity with product selection and personalisation. It provides a tangible example of how I approach a branded customer-facing experience.
Questions to explore
- How easily can someone understand their choices at each step?
- Does the product preview provide enough confidence before adding a case to the basket?