What is Web Design?

In today’s digital age, having a robust online presence is crucial for any business or individual looking to make an impact. Your website often serves as the first point of contact between you and potential customers. It’s not just a digital business card but a platform that reflects your brand, values, and the quality of your services or products. But what exactly is web design, and why is it important to invest in professional web design services rather than relying solely on DIY website builders like Wix or Squarespace? 

Understanding Web Design

Web design encompasses the planning, creation, and updating of websites. It involves a variety of skills and disciplines including web graphic design, interface design, user experience design, and search engine optimisation (SEO). Simply put, web design is about creating an aesthetically pleasing and functional website that provides an excellent user experience.

Key Elements of Web Design


This is the way the graphics, ads, and text are arranged. In the web world, a key goal is to help the viewer find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.

Web design layouts have become somewhat standardised over the past couple of decades, so when people land on your site, they expect things to be in a certain place. Such as the logo top left, or the privacy policy in the footer. It’s possible to break the mould on this but it’s better to aim for a site people can use, over one that looks flash.


The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-colored design, conveying the personality of a person or the brand of an organisation. You will typically have a primary and secondary colour which work well together, as well as an “accent” colour for things like links and buttons. The accent colour should be extremely well contrasted against the primary or secondary colours, such as orange against blue/white on this site. 


Graphics can include logos, photos, illustrations, or icons, all of which enhance the web design. For user-friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.

You should always try to ensure your graphics are consistent, and go well with the branding of the website. Don’t mix too many art styles or the carefully planned layout will become a mess to the user.


Using different font types can significantly enhance a website’s visual appeal with minimal effort. For example, a big, bold heading can create a strong impact, while the correct pairing of body and heading fonts ensures a professional and attractive design. It’s advised to only use one or two Typefaces, which are often made up of various fonts within, such as Bold, Thin, Regular, Italic. This ensures consistency and a professional image.


Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, not to mention optimised for search engines, and of a suitable length incorporating relevant keywords.

When people come to a website, they’re not looking to read a lengthy novel. Your content should be easy to scan while providing the most value to the reader. It also helps that the height of a page section will be determined by the text content, so keeping it to a minimum will ensure each section is consistently sized.

Why Professional Web Design?

Many people assume that building a website is as simple as dragging and dropping elements into place using a DIY website builder. While these tools can be helpful for personal blogs or simple sites, they often fall short for more complex needs. Here are several reasons why investing in professional web design can make a significant difference:

Customisation and Uniqueness

A professional web designer can create a custom website tailored specifically to your needs and branding. Unlike templates used in DIY website builders, a custom design ensures that your website stands out and represents your brand accurately.

Functionality and User Experience (UX)

Professional web designers are trained to create websites that are not only visually appealing but also functional and user-friendly. They understand the principles of UX design, which ensures that your visitors have a positive experience on your site. This includes easy navigation, fast loading times, and mobile responsiveness.

SEO Optimisation

Search engine optimisation (SEO) is crucial for ensuring that your website ranks well on search engines like Google. Professional web designers have the expertise to incorporate SEO best practices into your website design, making it easier for potential customers to find you online.

Technical Expertise

Web design involves more than just aesthetics. It requires a solid understanding of the various technical aspects to ensure your website runs smoothly. Professional web designers are well-versed in these areas, reducing the risk of technical issues that can affect your site’s performance. Even on a page builder like Wix, you might still find it hard to configure a signup form, manage shop pricing, or deal with dynamic content and pages.

Time and Cost Efficiency

While DIY website builders may seem cost-effective initially, they can end up costing you more in the long run if you need to constantly update or fix issues. A professional web designer can save you time and money by creating a reliable website from the start.

The Web Design Process

Understanding the web design process can help you appreciate the value that a professional brings to your project. Here’s a breakdown of the typical steps involved:

Discovery and Planning

This initial phase involves understanding your goals, target audience, and specific requirements. It includes competitor analysis and identifying the unique selling points that will set your website apart.

Wireframing and Prototyping

Wireframes are basic blueprints of your website, showing the layout and structure without any design elements. Prototyping involves creating a preliminary version of the website to test functionalities and user interactions.


In this phase, designers create visual elements based on your branding guidelines. This includes selecting colour schemes, fonts, and other design elements. The goal is to create a cohesive look that aligns with your brand identity.


This is where the design is brought to life through coding. Web developers use HTML, CSS, JavaScript, and other programming languages to create the functional aspects of the website. This phase also includes integrating any necessary content management systems (CMS) and other tools.


Before launching, the website undergoes thorough testing to ensure all functionalities work correctly. This includes checking for compatibility across different browsers and devices, testing forms and interactive elements, and ensuring there are no broken links or errors.

Launch and Maintenance

Once everything is tested and approved, the website is launched. However, the process doesn’t end here. Regular maintenance is essential to keep the website updated, secure, and running smoothly. This can include content updates, software upgrades, and security monitoring.

Common Web Design Terms

Understanding some of the common terms used in web design can help you communicate more effectively with your designer and better understand the process:

Responsive Design

 A design approach that ensures a website looks and functions well on all devices, from desktops to smartphones.

UI (User Interface)

The visual elements through which a user interacts with a website, including buttons, forms, and menus.

UX (User Experience)

The overall experience a user has when interacting with a website, encompassing ease of use, accessibility, and overall satisfaction.

CMS (Content Management System)

A software application that allows you to create, manage, and modify content on a website without needing specialised technical knowledge.

The Importance of SEO in Web Design

SEO is a critical component of web design that helps improve your website’s visibility on search engines. A well-designed website that incorporates SEO best practices can drive more organic traffic and increase your chances of reaching your target audience. Here are some key SEO elements to consider:

Keyword Research

Identifying the right keywords that potential customers use to search for your products or services is the foundation of SEO. These keywords should be strategically placed throughout your website content.

On-Page SEO

This involves optimising individual web pages to rank higher on search engines. Key factors include meta tags, headers, image alt text, and internal linking. On-page SEO ensures that your website is easily readable and indexable by search engines.

Technical SEO

Technical SEO focuses on the backend of your website, ensuring that it meets the technical requirements of search engines. This includes site speed, mobile-friendliness, secure connections (HTTPS), and XML sitemaps.

Content Strategy

High-quality, relevant content is crucial for SEO. Regularly updating your website with valuable content such as blog posts, articles, and case studies can improve your search engine rankings and keep visitors engaged.

Link Building

Building a network of high-quality backlinks from reputable websites can significantly boost your SEO. These links act as endorsements, signalling to search engines that your website is a credible source of information.

The Role of User Experience (UX) in Web Design

User experience (UX) is a crucial aspect of web design that focuses on the overall interaction between the user and the website. A positive UX can lead to higher user satisfaction, increased engagement, and better conversion rates. Here are some key elements of UX in web design:


Usability refers to how easy and intuitive it is for users to navigate your website. A usable website should have clear navigation, logical structure, and accessible content.


Accessibility ensures that your website can be used by people with disabilities. This includes providing alternative text for images, ensuring that the site is navigable by keyboard, and adhering to web accessibility standards.

Visual Hierarchy

Visual hierarchy is the arrangement of elements in a way that guides the user’s attention. Effective use of visual hierarchy can help users easily find important information and complete desired actions.


Consistency in design elements such as colours, fonts, and button styles creates a cohesive and professional look. It also helps users become familiar with your site, making it easier to navigate.


Providing feedback to users about their interactions with your site, such as confirming a form submission or indicating an error, is crucial for a positive UX. Feedback helps users understand the result of their actions and what to do next.

Web Design Trends to Watch

The web design landscape is constantly evolving, with new trends emerging regularly. Staying up-to-date with these trends can help your website remain relevant and engaging. Here are some current web design trends to watch:


Minimalist design focuses on simplicity and clarity, using ample white space and clean lines. This trend emphasises functionality and ease of use, making it easier for users to navigate and find information.

Dark Mode

Dark mode is a design option that uses dark colours for the background, reducing eye strain and conserving battery life on mobile devices. It has become increasingly popular due to its sleek, modern appearance.


Micro-interactions are small animations or visual effects that provide feedback to users, such as a button changing colour when clicked. These interactions enhance the user experience by making the site feel more responsive and engaging.

Bold Typography

Using bold and distinctive typography can help your website stand out and convey your brand message effectively. It adds visual interest and can be used to highlight important information.

AI and Chatbots

Artificial intelligence (AI) and chatbots are becoming more prevalent in web design, providing personalised user experiences and instant customer support. These tools can improve user engagement and satisfaction.


Web design is a multifaceted discipline that combines creativity, technical skills, and an understanding of user behaviour to create effective and visually appealing websites. While DIY website builders can be useful for simple projects, investing in professional web design ensures that your website is customised, functional, and optimised for search engines and user experience.

Understanding the various aspects of web design, from layout and colour to SEO and UX, can help you appreciate the value of professional web design services. Whether you’re looking to build a new website or improve an existing one, partnering with a skilled web designer can help you achieve your online goals and create a lasting impression on your visitors.

By recognising the importance of web design and the expertise required to do it well, you can make informed decisions that will benefit your business and enhance your online presence.

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